Waterproof sells, but the word is used loosely across the industry. For wholesale buyers the practical question is narrower: which constructions survive daily hand washing, showering and occasional swimming.
What Water Actually Does
Water alone damages metal far less than the chemicals dissolved in it, such as chlorine and salt. The bigger risk is trapped moisture against glued settings and natural stone. Repeated wet-dry cycles accelerate wear on thin electroplated layers.
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Constructions That Hold Up
Solid stainless steel and titanium steel tolerate everyday water exposure well. PVD-coated pieces resist water better than conventional electroplating. Avoid marketing pearl, natural stone or glued designs as waterproof, regardless of base metal.
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Describing It Honestly
Use water-resistant or everyday-wear rather than absolute waterproof claims. State clearly that chlorine and salt water should still be avoided. Honest wording protects you if a customer tests the claim literally.
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Continue reading: How to Clean Alloy Jewelry Without Damaging the Finish, Does Stainless Steel Jewelry Turn Your Skin Green?, Bulk Jewelry Storage: Keeping Wholesale Inventory Retail-Ready.
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