Sensitive-skin customers are a loyal, repeat-purchasing segment if you serve them well. Metal choice is the deciding factor between a five-star review and a return.
Metals That Perform Well
Stainless steel is the safest mainstream choice for everyday designs. Titanium steel suits heavier pieces and customers with known metal sensitivities. PVD-coated finishes add a barrier that further limits skin contact with the base.
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Combinations to Be Careful With
Unsealed brass and copper alloy can discolour skin on some wearers. Very thin electroplating wears through quickly, exposing the base underneath. Adhesives in glued settings can irritate skin around the setting edge.
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Communicating Material Safety
Use accurate phrases such as nickel-free plating and lead-safe compliant rather than absolute medical claims. Include a simple care card explaining how to keep the finish intact. Be consistent across product pages, packaging and customer service answers.
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Continue reading: Are Ultrasonic Cleaners Safe for Fashion Jewelry?, Why PVD Coating Fades and How to Prevent It, Gold Tone vs Silver Tone: Which Sells Better for Wholesale?.
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