New brands overbuy and under-focus. Ten well-chosen SKUs beat fifty random ones. Here’s a balanced starter set.
The mix. 3 stud earrings (everyday base), 2 hoops/huggies (trend), 2 necklaces (one chain, one pendant), 1 bracelet (Cuban or chain), 1 ring (adjustable), 1 giftable item (brooch or charm). That covers four categories and most gift occasions.
Why these. Studs and chains are repeat staples; hoops and pendants ride trends; the adjustable ring defers sizing; the gift item lifts AOV.
Sourcing. Start with small-batch lines and samples-first ordering (samples-first ordering). Keep 70%% safe staples / 30%% trend to manage fad risk.
Next. Reorder winners, cut laggards, and expand into the categories your customers actually ask for. our gender-neutral sourcing guide helps you stay sharp.
