The Cuban link is no longer a niche — it’s a unisex staple across streetwear, hip-hop and everyday menswear. For wholesale buyers it’s a high-margin, repeat-demand line worth a dedicated slot.
Widths. 4–6mm reads refined and unisex; 8–10mm is the classic masculine statement; 12mm+ is bold fashion. Stock 6mm and 8mm as defaults, add 10mm for the trend customer.
Materials. Stainless steel Cuban links hold weight and shine without tarnish; titanium steel is lighter for all-day wear; alloy with PVD gold plating delivers the luxe look at a sharp price. All are waterproof with proper plating — a strong selling point for everyday wear.
Clasp & length. Lobster and box clasps dominate; offer 7″–9″ lengths, with 8″ as the default male wrist. Adjustable extensions widen the fit range.
Sourcing. Our bracelet category includes Cuban-link styles with customizable width and plating. Pair with matching Cuban chains to build a set.
Merchandising. Display Cubans on a flat lay next to a phone for scale — width is the one thing customers can’t gauge from a listing alone.
Where to source. Our bracelets category covers the core styles referenced above.
